精益实验室的历史可以追溯到一个两个人的网页设计/开发商店 formed in 2002, founded by Kevin Barber. 在领导净利润服务十年后(并发展到一个三人店), 凯文开始不满足于为那些没有营销计划的公司做网站.

In early 2013, Kevin created Lean Labs, 它把注意力集中在为有价值的品牌建立高转化率网站上. 高转化率网站需要稳定的流量，以转换线索和填补销售渠道, 这就是官网采用入站营销的原因.

官网决定改变NPS的标志(5个代表设计的正方形), development, marketing, hosting, into metrics) into a new, more open design for Lean Labs. 官网保留了这5个方块，并为它们赋予了新的含义, based not on service types, 而是官网希望客户看到的结果.

1. Fill the gap: 官网所有的客户都有入站营销缺口，官网希望填补这一缺口.

2. Achieve objectives: 官网不只是做客户要求官网做的事，也不只是做客户愿意付钱给官网的事, we want to help them grow.

3. Prove it: 官网厌倦了机构和团队说“官网做了一些事情”, 官网想用结果证明官网的价值. 应该感受到与精益实验室合作的影响.

4. Grow: Personal growth & execution are the path to success.

5. Push the limits: NPS was a very “safe” organization. Lean Labs wants to push the limits in the model of a lean startup; test, iterate, and become something great.

Since its conception, 精益实验室的收入增长了两倍多，现在团队有12人, 在世界各地远程工作，使流量达到10倍, leads, and opportunities of our clients.